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November 2019

How many times can I have you make design changes? When do you charge for design work?

2020-09-04T10:35:22-06:00November 18th, 2019|, , |

If you desire a plaque, sign, or address numbers, simply start by selecting from one of our online choices. It is best to have us customize an existing example in our online catalog to speed the design process so you can receive your plaque sooner. If one of our existing plaques is close and only needs a couple of minor changes, let us know and we will get you a proof with a couple of variations from which to choose. You choose and your creation will go to our shop for production. If you want something that we have not yet created, we are thrilled to work with you so you can have it your way. Our designers will take your idea and give you a number of different ideas from which to choose. Our prices are kept reasonable because we control our expenses and overhead. We do not have a [...]

I want a plaque in a vertical rather than horizontal format. Will it cost the same?

2020-09-04T09:30:43-06:00November 18th, 2019|, , |

No, It will likely be larger and cost more. Vertical signs get larger because letters and numbers, in virtually every font, are taller than they are wide. When our designers actually design the custom vertical plaque, they almost always end up larger. It is just a fact of life! We really try to quantify all of the variables in our price structure to give our clients the very best value for their purchase price. Some changes or modifications to our existing catalog of plaques just add more expense to our cost structure than might not be apparent to our clients. We do make every attempt to maintain sanity to our prices, and will not take advantage of your request to gouge your wallet.

I just want it a little bigger, why does it cost so much more?

2020-09-04T09:30:43-06:00November 18th, 2019|, , |

It is just the way math works. Examples to follow. We price our signs and plaques using some math and some magic. Two signs of equal size are not normally the same price. Our pricing is dependent upon not only size, but on the font used (we often spend a lot of money for the rights to use a particular font), complexity of design, amount of hand finishing required, and other secret stuff that we won’t divulge. Back to the math. Whether a rectangle or a circle, increasing the size by, let’s say, 10%, actually increases the area, and therefore the amount of materials we use by 21%. A plaque that is originally 10 inches square would be 100 square inches. Increasing that size by 10% makes a sign that is 11 x 11 inches. Do the math and the new size is 121 square inches. Or 21% greater in [...]

Can I get a discount because I (We) are a ……(Fill in the Blank)

2020-09-04T09:30:43-06:00November 18th, 2019|, , |

No. Discounts for some mean that others are paying more. We are often asked to discount our already low prices because the purchaser is a non-profit, church, or just nice people that would like to pay less. The real question that we all want to know when we ask for a discount is:  Is someone going to pay less than I am? At Atlas the answer is “no”. Everybody pays the same – just like a can of corn or a gallon of gas. It is the most fair method we can think of.

How close will my sign look to the ones pictured in your online catalog?

2020-09-04T09:30:43-06:00November 18th, 2019|, , |

Pretty close, but not exactly. There are several reasons for this. One, the materials that we receive from our suppliers vary from lot to lot. Two, our process is as much art as science. Each artisan that works on your plaque has a slightly different “hand” which affects the final outcome. Three, temperature, humidity, and we think, the position of the planets influences the finished product. Four, we change our materials and techniques over time. These changes result in an improved product, but may slightly change the look of the sign or plaque. Five, there are variables in the rendition of the image you see on your computer screen. This starts at our end with photo lighting, the camera used, and how we see the plaque photograph on our own computer screen. On your end, every computer renders color differently. This is normal for uncalibrated home and business computers. Bottom [...]

September 2020

What is the warranty on UV printing?

2020-09-10T15:33:12-06:00September 10th, 2020||

UV printed products carry our standard lifetime warranty with interior use and a 10 year limited warranty with exterior use. This is a direct inkjet printing process that takes colors directly from your files. The CMYK colors will not match painted colors. The quality of the artwork supplied will be reflected in the final print’s quality.

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