Do Fonts Talk – The Writing’s on the Wall
Impact Font Do fonts speak? Do fonts convey a message without the necessity of words? Can fonts define an era? Is it possible for fonts to set a mood? Do fonts have personality? The answer is yes and more to all of the above. Additionally, typefaces and fonts can serve as an iconic identity for a large company or even an entire nation. Think about the fonts used to define Coke, Walmart, GM, or Martha Stewart. The fonts for these and other corporations are uniform throughout buildings, advertising, publications, and letterheads, presenting a uniform and consistent identity to far flung assets and personnel. The fonts can so much define the company that when a total organizational remake is in order, logos and fonts are changed giving a whole new look and feel to the firm. Is it reaching to say that a font can define a country? Pull [...]
